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WORKSHOP:

High-Performing Websites

YOUR website should be one of your hardest-working business assets.

Build a website that works harder for your business.

For many businesses, a website is one of their biggest marketing investments - but often one of the least understood. It may look good, but if it's not generating enquiries, supporting your sales process or helping customers find the information they need, it's not working as hard as it could.

This workshop provides a practical framework for understanding what makes an effective website. We'll explore how people navigate websites, what encourages them to take action, and the common mistakes that prevent businesses from converting visitors into enquiries.

You'll learn how to assess your own website through the eyes of your customers, identify opportunities for improvement and prioritise the changes that will have the greatest impact on your business.

Investment

We believe quality marketing training should be accessible to New Zealand businesses.

Group Workshops

$400 + GST per person

  • Half-day workshop

  • Maximum of 20 participants

  • Practical workbook and resources included

REGISTER

    • What makes a high-performing website

    • Customer journeys and user behaviour

    • Website structure and navigation

    • Calls to action that convert

    • Writing effective website copy

    • SEO fundamentals

    • Website performance and analytics

    • Common website mistakes

    • Developing a website improvement plan

  • By the end of this workshop, you'll be able to:

    • Understand what makes an effective business website.

    • Identify opportunities to improve user experience and conversions.

    • Recognise the key elements of search engine optimisation (SEO).

    • Write website content that is clear, engaging and customer-focused.

    • Prioritise website improvements based on business impact.

    • Make more informed decisions when working with website developers or designers.

  • Participants develop the capability to critically assess their own website, identify opportunities for improvement and confidently manage future website updates and development projects.

    • A website audit checklist

    • Practical recommendations for your own website

    • A prioritised improvement plan

    • A clearer understanding of SEO

    • Confidence discussing website improvements with suppliers

    • Resources to continue optimising your website

Regional Business Partner Network Funding

Our workshops and one-on-one coaching may be eligible for funding through the Regional Business Partner Network (RBPN) Management Capability Development Fund.

If your business has an assigned Growth Advisor, we recommend discussing your marketing capability needs with them before registering. They can advise whether funding may be available and which training is best suited to your business.