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WORKSHOP:

Email Marketing That Converts

Turn your email list into one of your most valuable marketing assets.

While marketing channels continue to evolve, one thing hasn't changed: building strong relationships with your customers is one of the most valuable investments you can make.

Email marketing gives you a direct line to the people who already know your business. It helps you stay front of mind, build trust over time, generate repeat business and communicate with customers without relying on changing social media algorithms or paid advertising.

The challenge isn't whether email marketing works - it's knowing what to say, how often to communicate and how to create emails that genuinely add value.

This workshop takes a practical approach to email marketing, helping you develop a strategy that fits your business and your customers. You'll learn how to grow and manage your database, plan engaging content, create effective campaigns and understand what success looks like - giving you the confidence to make email marketing a consistent and valuable part of your marketing toolkit.

Investment

We believe quality marketing training should be accessible to New Zealand businesses.

Group Workshops

$400 + GST per person

  • Half-day workshop

  • Maximum of 20 participants

  • Practical workbook and resources included

REGISTER

    • Building and growing your subscriber list

    • Understanding customer journeys and email automation

    • Planning valuable email content

    • Writing effective subject lines and email copy

    • Designing emails for engagement

    • Email marketing best practice and compliance

    • Measuring success and interpreting campaign performance

    • Creating a practical email marketing plan for your business

  • By the end of this workshop, you'll be able to:

    • Understand the role email marketing plays within your overall marketing strategy.

    • Develop an email marketing plan aligned to your business goals.

    • Build and maintain a healthy, engaged email database.

    • Create email campaigns that provide value and encourage action.

    • Understand how automation can save time and improve the customer experience.

    • Measure campaign performance and identify opportunities for ongoing improvement.

  • Participants will develop the knowledge, confidence and practical skills to manage email marketing within their own business. You'll gain a clear understanding of how to build stronger customer relationships, create consistent communication and use email as a strategic marketing channel that supports long-term business growth.

    • A practical email marketing framework

    • A content planning template

    • Email subject line and copywriting tips

    • A simple automation plan

    • Performance measurement checklist

    • A 90-day email marketing action plan

    • Greater confidence to manage and improve your email marketing independently

Regional Business Partner Network Funding

Our workshops and one-on-one coaching may be eligible for funding through the Regional Business Partner Network (RBPN) Management Capability Development Fund.

If your business has an assigned Growth Advisor, we recommend discussing your marketing capability needs with them before registering. They can advise whether funding may be available and which training is best suited to your business.