Home / Capabilities

WORKSHOP:

AI-Powered Marketing

Use AI with confidence - without losing what makes your business unique.

Artificial Intelligence is changing the way businesses plan, create and optimise their marketing.

From generating ideas and writing content to improving SEO, streamlining workflows and analysing performance, AI has the potential to save significant time while improving the quality and consistency of your marketing.

The challenge isn't whether AI should be part of your marketing - it's knowing how to use it effectively.

This workshop is designed to help business owners and marketers cut through the hype and understand where AI genuinely adds value. Through practical demonstrations, real-world examples and hands-on exercises, you'll learn how to use AI as a marketing assistant - not a replacement - so you can work more efficiently while maintaining your brand's personality, expertise and authenticity.

Whether you're just getting started or already experimenting with AI, you'll leave with practical skills, proven frameworks and the confidence to integrate AI into your marketing in a way that supports your business goals.

Investment

We believe quality marketing training should be accessible to New Zealand businesses.

Group Workshops

$400 + GST per person

  • Half-day workshop

  • Maximum of 20 participants

  • Practical workbook and resources included

REGISTER

    • Understanding AI and its role in modern marketing

    • Choosing the right AI tools for different marketing tasks

    • Writing prompts that produce better results

    • Creating and documenting your brand voice

    • Using AI for content planning and content creation

    • AI for website copy and SEO

    • AI for email marketing and customer communication

    • AI for social media planning and campaign development

    • Improving productivity through AI workflows

    • Best practice, limitations and common mistakes to avoid

  • By the end of this workshop, you'll be able to:

    • Understand where AI can add genuine value across your marketing.

    • Write prompts that generate high-quality, relevant outputs.

    • Develop an AI workflow that saves time without compromising quality.

    • Create content that reflects your brand voice and resonates with your audience.

    • Select the right AI tools for your marketing needs.

    • Understand the opportunities, limitations and ethical considerations of using AI in marketing.

  • Participants will develop the confidence, knowledge and practical skills to use AI strategically across their marketing. Rather than relying on AI to replace creative thinking, you'll learn how to use it to improve efficiency, strengthen decision-making and enhance the quality of your marketing while maintaining authenticity and brand consistency.

    • Practical AI prompts you can start using immediately

    • A documented AI brand voice framework

    • A toolkit of recommended AI platforms for marketing

    • A practical AI workflow tailored to your business

    • Templates and resources to support ongoing learning

    • A personalised action plan for implementing AI into your marketing

    • Greater confidence using AI independently and responsibly

Regional Business Partner Network Funding

Our workshops and one-on-one coaching may be eligible for funding through the Regional Business Partner Network (RBPN) Management Capability Development Fund.

If your business has an assigned Growth Advisor, we recommend discussing your marketing capability needs with them before registering. They can advise whether funding may be available and which training is best suited to your business.